QR is short for Quick Response (they can be read quickly by mobile phones). They are used to take a piece of information from transitory media and put it in your mobile phone.
Those of you with QR Code scanners on your phones can check out our content linked to the code on the left right now, if you haven't done so already.
QR Codes can be seen in magazine adverts, on a billboard, a web page or even on someone’s t-shirt. Once it is in your mobile phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a video, or it may give you a voucher which you can use in a local business.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, modern mobile phones can scan them.
We put the strategy together that ensures any campaign using QR Codes make sense. Regardless of how a QR Code campaign is implemented, it must have a coherent aim that benefits the business and ensures associated content is of the highest quality and brand image is enhanced as a result.
We are experienced in production of carefully designed, quality content developed within a planned, coherent campaign using mobile technology.
You need to engage with your customers as well as attracting new ones, start a conversation with us today about how a QR Code campaign could benefit your business. 01803 551759
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